Evaluation

And the project comes to an end. In the start I remember looking through all of the briefs and feeling like none of them were right for me. But I stuck my neck out and decided to tackle Oxfam, and I am very glad that I did. I think graphically, I maybe could have produced some 'prettier' outcomes for briefs such as oxfam and macdonald's, however I don't believe I could have answered any other brief like I did this one simply because it was packed with meaning and purpose before I even started.

I went against my own grain with my approach to this one, maybe because I knew it was for D&AD and I had the possibility of entering (which I did) and I knew that if ever you want to try something different you can with them. I usually play it quite safe, but in my second year I feel like I'm pushing the boat out a bit more and chosing to challenge myself instead of cruising along. And because of that I think I have come out of it with  great design solution. There isn't much at all that I would change If I was to do this again, maybe I'd attempt a cutout Lenny Henry hand puppet, but that's about it.