Here are my latest design outcomes. I have chosen to go with the simple, child friendly approach, with 3 simple steps reading top to bottom. I have also made it into a poster campaign with "How to eradicate poverty -part 1". Something which I think is really powerful, is how on each poster, step 3 is always "Save a life", this brings the whole meaning of the childlike craft idea back down to earth right at the end and makes it some what serious and challenging. But that is reality, as the tagline at the bottom says "The most simple things can have the greatest effect" and that is the message that I have tried to get across with these designs.
Although I think the message is there, I think i certainly need to develop the designs more and maybe take the imagery to a level that relates more to the specific needs of people in poverty. I will work towards a solution.
No comments:
Post a Comment