The brief that I have chosen is the one set by oxfam, the aim is to "Present and idea that engages support for oxfam by triggering shared values and concerns in a wide range of people." The reason I have chosen this brief is because it is believable and is trying to tackle a very real issue, something which I believe I could really put my heart into and enjoy doing, and that is when you get the best results. Below is a copy of the brief that I have been through with a fine comb, picking up on every key issue and trying to get my mind into gear to tackle this brief.
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