I thought it would only be right to look at the 'competition' (not sure if you can call it that as they are all aiming to do good for the world) and how they campaign and advertise. Unicef have some really powerful imagery, that is so simple yet really makes you stop and think. I think the key to their style is the use of items that we use every day and don't associate with the likes of death, famine and child labour.
Wateraid have really brought their ad to the forefront when it comes to styling. Illustration is huge at the moment and because it is so exciting to look at, people naturally pay attention. And as a campaign, i think the wrist bands have been one of the most successful ever. Life managed to create a buzz about a product that at one stage was being worn as a fashion item alone, yet the money people spent materialistically still went to fight such issues as bullying, poverty and illness. They really nailed it on the head with that idea.
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