Searching for a style.

I think I have settled on a poster campaign. Not because it is the 'obvious choice', but because it is one of the best ways to get a message across to the public. They can be found on ever street corner, every station and in every bus, tram or taxi.

I started to look at styles that I could use. I think the best approach is to go bold yet simple. Catch the eye, then get the message across quickly and don't give them an option to take their eyes off the poster. Here are some great examples of simple, minimal posters.