I have returned to the idea of " With Oxfam We Can". Not only does this flow off the tongue and stay in the memory, but it also does exactly what the brief is asking, it symbolises an engagement between the public and oxfam, and how by working together they can really make a lasting difference.
And as for a way of making that connection, not only do I want to highlight the shared values between us and people in poverty, but I want to demonstrate and symbolise just how easy it could be to make a difference. I am going to research further into these ideas.
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