Oxfam International's new look.

I came across this gem. Barcelona based studio Hey! were given the task of rebranding Oxfam International. They threw the stereotypical images of malnourished children an disease out the window, and cleverly used iconography and typography to create a really bold statement for oxfam. This is definitely the route that I wish to take. This makes people stop and wonder what it is, and it is a breath of fresh air that such a style is being used to campaign for oxfam. There isn't anything sterotypical about these designs. I also love the colours used and how they make a 'family' of posters. Love it!