Here are some notes that I made on the brief, trying to get to grips with what they were asking of me and also some initial ideas that I wrote down to make space in my head. The main words that kept popping up were, "engaging", "triggering", "inspire" and "support. I think however I tackle this brief it has to be done in a way that isn't something that has been seen before, because that is when your audience will switch off and not pay any attention. Everyone knows about the poverty in the world, but the trick is making them take notice and do something to help.
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