While trying to think of ways to develop with OxfamWeCan I came up with two different ideas, one more fruitful than the other. One was the idea of connecting a 'u' with the oxfam logo to create an infinity symbol. This represents the idea that with you and oxfam together can offer infinite help.
The other idea that I hav which is more hopeful is the Oxfam Wall of Life. This is the idea that people do something to raise money on their own or as a group, and as they pass certain milestones they get a plaque put onto the 'Wall of Life'. This engages with the target market as they too get something back. And although we don't say so, we all love to show off the fact that we have done something good! If there was a wall in each major city this could become a very successful campaign. I would have to think about ways to reach people though and to advertise, which could be a challenge.
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