My approach.

 

 I decided that the best way to approach this brief was via a campaign. This is surely the most effective way to answer all that the brief is asking, engagement, provoke action, connections and individuals working together. I started to look at a tag line or name for the campaign, something rememberable and that wont get boring. Oxfram Reach and Oxfam Unite are quite good, but I think my favourite is OxfamWeCan. I will carry on from here and venture down this path.